Lecture Dr.-Ing. Dieter Schacher

Dr. Schacher speaks about the developments in the Chinese automotive market based on the case study of Qoros

‚ÄěStructure and Organisation of an Automotive Greenfield Company in China”

Dr.-Ing. Dieter Schacher a management consultant and former Head of Organization and IT for the Volkswagen Group, held an lecture on the automotive industry in China at the “Industriekolloquium” of CRC1026 integrated research group.

The Chinese market offers a tremendous potential for automotive companies. Today China is already the biggest production market for cars. At the same time the Chinese society is confronted with increasing environmental problems. One effect for the automotive market is that new registrations of cars, especially within the big cities like Beijing and Shanghai, are limited and connected with payments up to 90,000 Yuan (approximately 13,000 Euro). The automotive company Qoros pursues the goal to offer an electronic-car for the Chinese market. Qoros is a 50:50 joint venture of Chery Automobile, one of the biggest car manufacturer in China, and the automotive sector of the Israel Corporation. Qoros aspires to the highest standards of quality and works with the best global vendors. Besides an excellent quality the Qoros concept impresses with a connected car approach, high safety standards (Qoros 3 Sedan: Safest Car 2013) and attractive market prices.

Dr. Schacher speaks about the developments in the Chinese automotive market based on the case study of Qoros

The lecture was followed by a lively discussion. After that the evening was concluded on a nice note in the test field of the PTZ, where all lecture participants exchanged ideas in a pleasant atmosphere with refreshing drinks and pretzels.


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